Itaú / Rock in Rio
My Role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social and on the festival, Social Media and Influence/Creators; Creative Idea and Script for the Pabllo Vittar "Instagram Hack"; Partnership with the media team in the strategy and execution of content distribution;
Team management: Africa and Sunset (agencies), Twitter (Creators).
+ Top of Mind Brands Ranking of the festival; Brand attributes and awareness with key results.
Video Production: Idea Fixa.
My Role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social and on the festival, Social Media and Influence/Creators; Creative Idea and Script for the Pabllo Vittar "Instagram Hack"; Partnership with the media team in the strategy and execution of content distribution;
Team management: Africa and Sunset (agencies), Twitter (Creators).
+ Top of Mind Brands Ranking of the festival; Brand attributes and awareness with key results.
Video Production: Idea Fixa.
CONTEXT
Enhance awareness and brand attributes, connecting Itaú with the language of Pop culture, with more representativeness and diversity. The content was aimed to cover stories from different experiences of artists, photographers and the festival's audience. Through this strategy, the brand showed how the festival brings differences together and how the brand supports and encourages this relationship.
The live content worked so well that it resulted in the campaign closing film.
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn