Itaú / Rock in Rio 2019
My role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social and on the festival, Social Media and Influence/Creators; Partnership with the media team in the strategy and execution of content distribution;
Team management: Marketing Itaú (Social & Content), Mutato and Africa (agencies), Twitter (Creators), Movid (Video Production).
+ Top of Mind Branded of the festival; Brand attributes and awareness with key results.
Team management: Marketing Itaú (Social & Content), Mutato and Africa (agencies), Twitter (Creators), Movid (Video Production).
+ Top of Mind Branded of the festival; Brand attributes and awareness with key results.
CONTEXT
Enhance awareness and brand attributes, connecting Itaú with the language of Pop culture, with more representativeness and diversity. With the challenge of overcoming the successful campaign of 2017, the content strategy was focused on bringing the festival's energy to the Itaú arena (in loco) and to the brand's digital channels.With a structure in São Paulo (media and creative team, community managers) and a location at the festival itself (producer, creators and artists), we capture, edit and produce content 24/7 throughout the festival period, through social networks and TV.
The live content worked so well that it resulted in a branded spot for TV.
REAL-TIME CONTENT
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn