Unilever / OMO / Primeiras Descobertas (2017)
My role: Concept and Creative
Video Producer: GNT
My role: Concept and Creative
Video Producer: GNT
CONTEXT
For the launch of the OMO Puro Cuidado product, especially for babies and children clothes, I developed a series where mothers shared the main moments of care, preparation and development of motherhood, positioning the brand as a partner of these moments and as a source of information for that journey. In addition to the focus on product quality, we reinforced the incentive brand positioning for children to play and learn if they get dirty (“Dirt is Good”). The series was presented by actress and maternity content creator Bárbara Borges and was produced in partnership by the GNT channel, which also distributed the episodes.
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn