Itaú / Leia Para Uma Criança (2019)
My role: Content Strategy Concept for the real stories on the campaign.
Team management: Marketing Itaú (Social & Content) DPZ&T, Renan Benedito (Briefing and script).
My role: Content Strategy Concept for the real stories on the campaign.
Team management: Marketing Itaú (Social & Content) DPZ&T, Renan Benedito (Briefing and script).
CONTEXT
With an impactful real story as the guiding narrative of the campaign, I developed a strategy to expand real stories, outside the south / southeast axis, traditionally used as a background. To show the limitless power of encouraging reading to children, we look for stories on Salvador ghetto’s, through the special look of the photographer and film director, Renan Benedito, an artist born and raised in Salvador.
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn