Itaú / FIFA Women's World Cup (2019) / #EuTorçoPorTodas
My role: Campaign pitch / Lead Branded Content Campaign, Live Marketing for social, Social Media and Influence/Creators; Partnership with the media team in the strategy and execution of content distribution;
My role: Campaign pitch / Lead Branded Content Campaign, Live Marketing for social, Social Media and Influence/Creators; Partnership with the media team in the strategy and execution of content distribution;
CONTEXT
Without ever having made a massive campaign on the sponsorship of the Brazilian women's football team, we took the project “Eu Torço por Todas” to Itaú's marketing board, indicating the importance of positioning itself as a sponsor of all Brazilian football teams and support the female team with our communication power.
I led the entire digital content campaign for the brand, with a “war room” for real-time content throughout the event.
I led the entire digital content campaign for the brand, with a “war room” for real-time content throughout the event.
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn