Itaú / Leia para uma Criança (2018):
Coleção de Histórias Reais
My role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social, Social Media and Influence/Creators; Partnership with the media team in the strategy and execution of content distribution;
Team management: Marketing Itaú (Social & Content) DPZ&T and Mutato (agencies), Twitter (Creators).
+ Brand attributes and awareness with key results that showed the way for the 2019 campaign, with an advertising film based on a real story and no longer fiction.
Video production: Sentimental Filmes.
Coleção de Histórias Reais
My role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social, Social Media and Influence/Creators; Partnership with the media team in the strategy and execution of content distribution;
Team management: Marketing Itaú (Social & Content) DPZ&T and Mutato (agencies), Twitter (Creators).
+ Brand attributes and awareness with key results that showed the way for the 2019 campaign, with an advertising film based on a real story and no longer fiction.
Video production: Sentimental Filmes.
CONTEXT
With a campaign already well established over the years, the challenge for 2018 was to go beyond advertise requests for books and the traditional advertising film. The answer developed in the strategy was to bring real stories, to balance with the fiction storyline of the advertising film. For the content, it was necessary to show the real power of encouraging reading in the lives of Brazilians from different places and realities.
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn