Unilever / Cif Na Cozinha (2015)
My Role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social;
+ Brand awareness with key results.
My Role: Content Strategy Concept; Lead Branded Content Campaign, Live Marketing for social;
+ Brand awareness with key results.
CONTEXT
CIF was one of the sponsors of the program and aimed to build brand awareness. I developed a strategy to position the brand as the “chef” of kitchen cleaning, producing content covering the program from this perspective. With this directional, I created the project “CIF in the Kitchen”, a promo in which people sent the recipes that would have the greatest potential to dirty the kitchen. After defining the 3 participants of a final, we made a film as a short version of Masterchef TV Show, with one of the hosts, Chef Jacquin, where he chose the best recipe.
ABOUT ME
I'm all about human behaviour.
I love to be in a place where I have to discover it, inch by inch, and tell a story about it.
And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.
I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.
CONTACT
︎ ricardomjahn@gmail.com ︎ in/ricardomjahn