Cau

^{Ricardo de Mattos Jahn}

Marketing and Communications
Brand Strategy & Creative

Unilever / Kibon / Chantibon (2015)
My role: Concept and Creative, with Fernando Diniz

CONTEXT

For the relaunch of a Kibon classic from the 80s, we brought a national icon from that decade, Kid Vinil, to redesign his own hit song “Tic Tic Nervoso”, with the context of the brand and product. In addition to the clip, the artist was also part of the digital campaign, with different skits and content for social network.

ABOUT ME

I'm all about human behaviour.

I love to be in a place where I have to discover it, inch by inch, and tell a story about it.

And I believe that a good and impactful story must go through Strategy + Execution + Distribution,
with a creative mindset in all of its stages.

I’ve worked in all sorts of markets, especially in Culture & Entertainment, Finance, Technology,
Consumer Goods, Sport and Fashion.

^CONTACT︎ ^{ricardomjahn@gmail.com} ︎ ^{in/ricardomjahn}